What is indoor advertising? - River Valley Media - West Virginia's Restroom Advertising

Why Indoor Advertising?

Indoor advertising is a concept that has been around in the U.S. for a few decades in various forms. However, the indoor billboard is a relatively new concept and is catching on at an incredible rate.

Indoor advertising offers something that television, radio, outdoor billboards, magazines, and other print media can not - Undivided Attention of your Target Consumers! With River Valley Media, we can guarantee your target audience won’t change the channel, turn the page, or find a new station. After all, Toilets Do Not have Remote Controls!

Indoor advertising is one of the only forms of media in which advertisers can target, with pinpoint accuracy; a specific gender, age group, or geographic area. Your advertising dollars can be spent reaching only the consumers that you want, without the waste.

:: Barbour & Monroe Survey

84% Recalled seeing specific advertisements in the restrooms.

92% Were able to name specific advertisers without prompting.

88% Recalled at least 4 selling points in the ads surveyed.

98% Reacted positively or neutral to seeing ads in restroom facilities.

:: What do others have to say about Indoor Advertising?

"When we first talked about it we all laughed, but it seems to have gotten a lot of results," says Michael Swanson, media planner at Fallon McElligot, Minneapolis. "People are looking for something new that's targeted and attention - grabbing."
- Wall Street Journal

"Rest assured people have to read your ad... market studies have proven it to be effective."
- The Business Journal

"Now Madison Avenue has invaded the restroom. It’s surprising nobody has thought of this before."
- Newsweek

"If you went to the restroom three times, you’d read it again and again. Not only can indoor billboards reach a very discerning customer, but they’ve got that customer’s undivided attention."
- Inc.

Don Hunt, a research director of the Outdoor Advertising Association of America, said indoor advertising is just part of the growing "out-of-home" advertising business that he expects to see eclipse outdoor billboards as a source of revenue in the next few years.